ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN PADA LAYANAN ONLINE TRAVELOKA
Keywords:
Brand image, Price, Trust, Purchase intention, Slot Demo, Akun Demo Slot, Pragmatic PlayAbstract
Traveloka is the fastest, cheapest and most comprehensive airline
ticket search site. The prices displayed on the Traveloka website have
been processed from a network of official sources. The purpose of this
study was to determine the effect of brand image, price, and trust in
consumer buying interest in Traveloka Online services. The population
in this study are consumers who have used Traveloka Online services.
The number of samples in this study were 100 respondents with a
simple random sampling technique. The data analysis technique in this
study uses multiple linear regression analysis, classical assumption
test, statistical test. The results of this study indicate that brand image,
price, and trust simultaneously have a significant effect on buying
interest in Traveloka Online services. Partially the brand image and
price do not significantly affect the interest in buying Traveloka Online
services and Trust partially significantly affects buying interest in
Traveloka Online services. In implementing the marketing strategy, it
further increases trust, given that consumer trust in traveloka has not
been well embedded. This can be done for example by way of making
the design more interesting, easy to understand, and responsible for
every problem
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